Marketer by Head and a Designer by Heart, Aditya Shah Is a firm believer of a saying 'If it is Safe, it is Risky'. And with this belief, he has been at the forefront of many new initiatives in his 10 years of career with organisations like The Times of India, Sandesh and Educational Initiatives. From a marketer to Digital marketer journey for Aditya started in 2009 when he launched a social network platform for school students - 'Asset Ambassador'. And with the growing reach of social media and mobile apps in India, Aditya contributed to building the entire digital wing at one of the Gujarat's largest media house "Sandesh".
Currently, Aditya along with being an independent brand consultant also holds a position of Development Director at The H.B. Kapadia Group of schools, working on setting up a future ready school.